Estimation constipation

We’re all used to lies from the entertainment industry. They’ve tried to be subtle about them. They’ve made lies that are hard to prove. They’ve made hilarious estimates that we all know is total bullshit. But the latest from the Swedish movie industry is just amazing!

The movie industry tells us that there will be 700.000 people in Sweden downloading movies this year. I hope it’s more, but that’s besides the point.
They also claim that this will result in a loss of profits of 6.2 billion SEK (about 1 billion USD). So let’s go back to the sixth grade and do some math;

1 billion USD divided by 700.000 persons would be roughly 1400 USD per person. If we divide that up per month it’s over 100 USD a month. In profits. I would estimate that if you add VAT, distribution etc it would mean about 4-500 USD monthly in expenses for each of these 700.000 individuals. A yearly expense of 7000 USD for movies alone. Or 20% of a normal income before tax in Sweden. It equals a low to normal rent for most Swedes…